Navigating the Messy World of Vertical Channel Conflict
If you've ever seen a manufacturer undercut their own retailers by selling directly on their website for cheaper, you've witnessed vertical channel conflict in action. It's one of those things that sounds like a dry business school term, but in reality, it's more like a family feud where everyone is fighting over who gets the biggest slice of the Thanksgiving turkey. In the world of supply chains, that "turkey" is profit, and the "family" members are the manufacturers, wholesalers, and retailers who are supposed to be working together. ...